Archive for June, 2010

Defining Social Media

As I explained in my previous post on an introduction to Social Media, I think of social media primarily as a tool for communication – communication between a customer and a company, between individuals located across the world, between experts and beginners, between people like you and me. It allows for engagement, collaboration, sharing, community-building [...]

Social Media 101

On this blog, I want to talk about how we can use social media as a tool for communication – communication in this vastly connected world, world of Web 2.0, world where you can engage in conversation with the leading figures of your industry (be it on Twitter or through commenting on their blog), world [...]

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